Account Management Capabilities

Our ad management team and serving technology helps advertisers manage the entire scope of thier digital marketing program. You can rely on our extensive experience and ad serving technology's streamlined workflow, ad trafficking system, and powerful reporting features to:

• Manage Traffic - As per your digital media strategy we ensure that ads are delivered to the right media. This typically involves:
  • Media Planning - Making sure that we have the most relevant media for your offers and which directly add value to your overall marketing objective. Now this could mean involving vertical specific publishers or running all across the board. It all depends on what we have in hand to promote and to whom we want the message to reach to.
  • Media buying - Making sure that you have right cost models (CPC/CPM/CPA) in place to back up your marketing goals - Branding or Performance
• Campaign management: There is alot goes into serving your ads. Ad serving basically means that the Ad is delivered to your target audience as per your marketing strategy. This should typically involve
  • Ad Specifications (tags/codes) - Ad Sizes and Formats
  • Creative Optimization - Advertiser can adjust campaigns to serve only the best-performing creatives based on objectives like optimizing by clickthrough rate, post-click conversion activities, or post-impression activities
  • Targeting parameteres - Demographic / Geographic / Behavioral / Frequency - Daily/Weekly/Monthly / Technical - Browser/OS/ISP / Contextual / Vertical
  • Frequency Capping: Making sure our ad get exposed to a user only one (1/24) / or two (2/24) times a day or once in two days (1/48), based on the campaigns' media strategy
  • Budget capping: Making sure we have control on our daily/weekly/monthly spend on media.
• Tracking and review: Tracking - Pixel placement / Click Tracking / Impression tracking - Customized reporting system to review our target click through rate (CTR) or conversions (back end eCPA) and other performance metrics against ROI goals. Automate report delivery to be abreast.



Special features

• Dedicated campaign management to optimize performance & ensure campaign delivers as expected
• For Contextual/Behavioral campaigns Account management team specialises in
  • Comprehensive Keyword research
  • Competition URLs sorting
  • KW/URLs categorization
  • Picking respective landing pages relevant to groups
  • Pixel placement with the help of Advertiser
• Minimum lead time to start the campaign
• Creative testing
• Real time optimization and customised reporting
• Analysis and recommendations for future campaigns