The appealing subject with reference to business use of social media is rapidly shifting from one of approval – whether businesses actually using different social media channels to

This is in interest of all the Interactive Media Companies that we would like to share this Copyright Infringement incident which was tracked last night and an official notice has been sent to Dream Ad Network. We have found that the content on www.DreamAdNetwork.com is taken from The Publisher Network official website (www.ThePublisherNetwork.com).

When your hard work and original articles appear elsewhere, it can do serious damage to you, your reputation, and your search engine ranking. It’s important for everyone to know that anything you have written is copyrighted. You can register a …

Advantages of working with an Online Ad network:
- Lower Cost – We will have to look at the few reasons of how Ad Networks came into being to understand how its cost effective to work with an ad network. The publishers with the ad space (the audience), always have this inventory in abundance. This doesn’t mean that there is an imbalance in the supply & demand graph. First face of the coin says that the publishers are not able to sell their valuable traffic completely whereas second face of the …

How Publishers can monetize their online advertising inventory more effectively?
Publishers need to be more innovative in terms of not only maintain the traffic flow onto their web property but also should always look for technological advancement to attract more traffic. There have been arguments, especially after the recent economic slowdown, about how display media should be bought and what direct value does it add to the ROI goals. In my opinion, Publisher need to look beyond CPM advertising and work on Revenue Share to attract more Advertiser Sign-Ups… Basically how …

Taking relevance as one of the most important aspect for the whole advertising world, it makes very much sense to have relevancy in the ads appearing on a web page with the users interests of being on that page