Online Banner advertising is graphical promotion of products or services via Internet advertising units. These advertising units are called Banner ads. Banner ad images are displayed across various pages of a website 9also called an Online Publisher) or on a network of high traffic publisher web sites (also called as Publisher Network). An advertiser can place his Banner ads on category specific publisher web sites that attract visitors who are interested in what you are offering or on ‘All Categories’ called RON (Run On Network). The typical size of a …

Taking relevance as one of the most important aspect for the whole advertising world, it makes very much sense to have relevancy in the ads appearing on a web page with the users interests of being on that page