The Publisher Network Blog » Banner Ads

What is Online Banner Advertising

admin — Fri, 02 Apr 2010 09:27:57 +0000

Online Banner advertising is graphical promotion of products or services via Internet advertising units. These advertising units are called Banner ads. Banner ad images are displayed across various pages of a website 9also called an Online Publisher) or on a network of high traffic publisher web sites (also called as Publisher Network). An advertiser can place his Banner ads on category specific publisher web sites that attract visitors who are interested in what you are offering or on ‘All Categories’ called RON (Run On Network). The typical size of a banner ad measures 468 pixels wide and 60 pixels in height (i.e. 468×60). Most used Banner ad sizes are 350×200 (called Large rectangle), 728×90 (called Leaderboard), 120×600 (called XYZ) and 160×600 (called XYZ). For detailed information on ad placement and size options, tag formats, etc., please refer to the Ad Specifications & Guidelines page. Internet banner advertising has an edge over announcement placements in traditional newspaper print, television ads, and direct mail – they give internet users instant gratification by giving them the ability to immediately “click through” to either your online business profile or directly to your offer to make them learn more about what you have in store for them.
5 Benefits of Banner Ad Campaign:
1. Targeted Banner Advertising Brings Quality Traffic for Less
Experienced internet marketers understand how difficult it can be to get the much needed exposure of their e-commerce web site / direct offers to a true targeted visitor. With this goal in mind, Online Publishers offer various ad-sizes, cost models and in ever inventive ad formats. All put together aiming to achieve the desired campaign, advertisers can opt for web’s most cost-effective Online banner advertising rates and packages that deliver true targeted visitors to your web site at the lowest possible price.
2. Launch and maintain your name or brand.
By using a similar look and feel for Display Ads that you as an online marketer use for your other business related materials, you can utilize these ads to reinforce the image of your company to prospective customers. Even if the prospect doesn’t click on the banner ad, they are still exposed to your company logo, announcement, and company image. This solves the very purpose and the basics of advertising or marketing a service or product offer, that is, constant reinforcement of your product, service or offer to the targeted segment by applying company trademarks, colors and product names in your banner ads. This will boost your brand image and remain in your viewers’ minds, which will add value to users’ search behavior in your market segment. Instead of searching for the product or Services, users will type in your brand name directly into the Search engine to get to you. Research has proved that using Display Media along with search in your online marketing strategy boosts ROI by 22%.
3. Gives you the ability to measure results.
Let us explain this with the help of an example. Publisher Network as explained above is a network of various publisher websites. To maintain the ads on hundreds and thousands of websites, a network has to have a superior ad-serving technology, which also generates numerous ad performance tracking options. This adserving technology provides an administration panel which captures not only visitors on our ad but their actions on the ad as well. This data is then needless to say when analyzes gives extensive know how about 1) Audience action patterns on the ads 2) Which ad size works better 3) from which geo the responses are more 4) review of which ad placements direct the most customers to the offer website and so on. Basically we know how effective our campaign is. When this knowledge is accessible a Publisher Network ad-operations team helps advertiser fine tune his offers and ad placements to improve conversion rate. Traditional media on the other hand is more mass oriented but lacks the ability to measure performance the way New media can and hence this insight.
4. Stretches your advertising budget.
By now you must be convinced that the Digital media (Online Advertising or New Media) is more efficient in terms of reaching to the target audience than other forms of traditional direct advertising, including radio, TV, newspaper ads, and direct mail. So let us also give you a bonus information that its also much more economical as well. Online advertising, typically, banner ads cost less to design and run. In addition, they often attract a more precise audience as compared to conventional advertising methods. Online marketing being so diverse and ever-changing, Display banner ads have seen the most since the birth of Online/Digital media, it still holds the most significant place.
5. Generates highly qualified sales leads. It is all about being at right place at right time. An ad network technology offers Advertising Solutions that can define geographic, demographic, vertical and many other technical targeting parameters in place such that our ads get exposed to the most relevant target audience by strategically placing banner ads on websites that are in line with what the offer is. For instance, a Hotel or Airline carrier business can display their travel package ad on Travel sites or an office supply retail store can advertise on business related web sites. When a user clicks on our banner ad, there is a strong chance that he or she will be interested in what it is that you are offering. As a result, you get access to highly targeted sales leads.

Semantic Advertising

admin — Tue, 05 May 2009 17:58:40 +0000

A smooth and safe browsing experience is the right to every web user. Imagine a user browsing Internet for information and on the way meet best online offers personalized to the audience by online marketers and interactive agencies. That is when we can say, yes we have arrived at the goal of making internet space safe, secure and relevant for all. Taking relevance as one of the most important aspect for the whole advertising world, it makes very much sense to have relevancy in the ads appearing on a web page with the users interests of being on that page. Here is when the term pops in, Semantic Advertising, as the future of all the innovations and technological breakthroughs with respect to Online Marketing, Most relevant advertising. The purpose of semantic advertising technology is to analyze every web page in order to properly understand and classify the meaning of the content of the same and accordingly ensure that the web page contains the most apposite advertising. This kind of online advertising increases the chance that the viewer will click-thru and hence chances of back-end conversion because only advertising relevant to what they are viewing, and therefore their interests, should be displayed.

Basic logic behind how Google’s AdSense works — automatically analyze the content of web pages to dynamically determine which ads are the most relevant ones to be served there. If you are on a site gathering information about Next generation Notebooks, they show you ads for retailers who sell them — without the publisher or the advertiser (or even the Online Ad Network) having to explicitly specify anything. This is simply contextual advertising, and if this is done using Semantic Technology, its nothing but Semantic Advertising.

Semantic Technology: encodes meanings separately from data and content files, and separately from application code. Semantic technologies are “meaning-centered.” They include tools for: auto-recognition of topics and concepts, information and meaning extraction, and Categorization.

Given a question, semantic technologies can directly search topics, concepts, associations that span a vast number of sources. From the portal perspective, semantic technologies can be thought of as a new level of depth that provides far more intelligent, capable, relevant, and responsive interaction than with information technologies alone.

With HTML and a tool to render it, one can create and present a page that lists items for sale. The HTML of this catalog page can make simple, document-level assertions such as “this document’s title is ‘Widget Superstore’. But there is no capability within the HTML itself to assert unambiguously that, for example, item number XYZ is an Electronic Gadget with a retail price of $199, or that it is a consumer product. Rather, HTML can only say that the span of text “XYZ” is something that should be positioned near “Electronic Gadget” and “$199″, etc. There is no way to say “this is a catalog” or even to establish that “Electronic Gadget” is a kind of title or that “$199″ is a price. There is also no way to express that these pieces of information are bound together in describing a discrete item, distinct from other items perhaps listed on the page.

The Semantic Web takes the solution further. It involves publishing in languages specifically designed for data: Resource Description Framework (RDF), Web Ontology Language (OWL), and Extensible Markup Language (XML). HTML describes documents and the links between them where as RDF, OWL, and XML, by contrast, can describe arbitrary things such as people, meetings, or airplane parts. Tim Berners-Lee calls the resulting network of Linked Data the Giant Global Graph, in contrast to the HTML-based World Wide Web.

These technologies (RDF, OWL, and XML)_are combined in order to provide descriptions that supplement or replace the content of Web documents. Thus, content may manifest as descriptive data stored in Web-accessible databases, or as markup within documents. The machine-readable descriptions enable content managers to add meaning to the content, i.e. to describe the structure of the knowledge we have about that content. In this way, a machine can process knowledge itself, instead of text, using processes similar to human deductive reasoning and inference, thereby obtaining more meaningful results and facilitating automated information gathering and research by computers.

Semantic targeting makes a step ahead of Contextual Marketing by going deeper than keywords and understanding the page’s actual content, which results in intelligently placed ads and higher conversion rates and revenue. Various Publisher Ad Networks have integrated Semantic technology in their system which discovers, classifies and interprets text information automatically, builds detailed taxonomies in any language, and classifies content on publisher web pages into these taxonomies, a method of organizing content on a website.

**The content in above article is information gathered for you from differnt sources available on Internet**