Online Banner advertising is graphical promotion of products or services via Internet advertising units. These advertising units are called Banner ads. Banner ad images are displayed across various pages of a website 9also called an Online Publisher) or on a network of high traffic publisher web sites (also called as Publisher Network). An advertiser can place his Banner ads on category specific publisher web sites that attract visitors who are interested in what you are offering or on ‘All Categories’ called RON (Run On Network). The typical size of a …

How Publishers can monetize their online advertising inventory more effectively?
Publishers need to be more innovative in terms of not only maintain the traffic flow onto their web property but also should always look for technological advancement to attract more traffic. There have been arguments, especially after the recent economic slowdown, about how display media should be bought and what direct value does it add to the ROI goals. In my opinion, Publisher need to look beyond CPM advertising and work on Revenue Share to attract more Advertiser Sign-Ups… Basically how …