Online Ad Networks are invariably the need of Internet Marketers. How would you go about choosing the right display advertising partner?

How Publishers can monetize their online advertising inventory more effectively?
Publishers need to be more innovative in terms of not only maintain the traffic flow onto their web property but also should always look for technological advancement to attract more traffic. There have been arguments, especially after the recent economic slowdown, about how display media should be bought and what direct value does it add to the ROI goals. In my opinion, Publisher need to look beyond CPM advertising and work on Revenue Share to attract more Advertiser Sign-Ups… Basically how …