- Why do I work with an Ad-Network and not with individual Publishers?
- What is Run-on-Network and Run-on-Category?
- May I know where my ads are running?
- What does Optimization of the campaign means and how does it help?
- How does the reporting system works?
- What are the targeting options available?
- Miscellaneous Info
1. There are many advantages of working with an Ad-Network than with an individual publishers from 'Value-for-Investment' point of view:
- Networks provide access to hundreds of web-pages resulting in diversified reach, which justifies the efforts of planning media, whereas with most individual publishers you can only access a handful of sites which limits the audience reach.
- For simple reason that a Network has to maintain hundreds of Publishers, the Network technology is superior and platform can optimize across media which not only provides real time performance review, but also gives greater flexibility and control over your campaign performance.
- Saves a lot of time as you get expert help with the single point instead of dealing with hundreds of individual Publishers.
- You get much better rates for running your ads on the same or like set of publishers which means more ads, which means greater reach in the target audience.
2. Under Run-on-Network (RON) Campaigns, ads are made to appear on the whole network irrespective of a vertical or industry. Advertisers get high volume of traffic and at much better rates under RON campaigns.
Under Run-on-Category campaigns, ads are made to appear on an industry specific set websites. For example: An Airlines might want to have their ads appear on the websites under Travel and Hospitality verticals only .
3. The Publisher Network provides partial visibility into the sites that are part of our network, to ensure the quality of the traffic an advertiser will be receiving. However, once the campaign takes flight, there is no guarantee that the ads will appear on every single site in the network. Various factors contribute to this affect such as inventory availability on a set of sites, the optimization process where important decisions are made about daily traffic volume cap, removal and addition of non-performing and performing publishers where ads run.
4. Optimization is nothing but making sure a few important aspects of campaign delivery as per the media plan to achieve campaign's goal:
- The campaign delivery i.e., number of impressions delivered to as many unique users as planned per day. This takes care of impression Volume flow on network’s content rich sites.
- Shifting the non-performing sites with the new sites or increasing volume flow on the performing sites.
- Making sure desired number of ads delivered as per targeting criteria:
- Geo Target – Targeting audience only from the geography where the offer or service can be sold.
- Frequency cap – How many times a unique user is getting exposed to an ad.
- Delivery Cap – making sure the daily budget does not cross the desired amount.
- Weekly/Daily/Hourly Cap – Fixing ad delivery during a set of weeks of the month/days of the week/Hours in a day.
- Action tracking by Pixel Code implementation on the final thank you page.
5. Advertisers are provided with secure logins of our system which enables client to have reports in various type: Account Summary Report, Ad-dimension Report, creative Summary Report, campaign Summary report, etc. Clients get access to data such as total impressions delivered, total unique IPs reached, and other performance metrics such as clicks, CTR and conversions. Advertisers can access this information 24/7 with the logins provided. Apart from having own secure logins advertisers are provided with a dedicated account manager who keeps a close eye on the campaigns delivery and performance and suggests modifications required.
6. Targeting options available with us:
- User Targeting: a) Frequency cap per user per site b) Geographic Targeting c) Demographic Targeting d) Behavioral targeting
- Content targeting - campaigns based on content of websites under our network
- Performance Targeting: achieve target click through rate (CTR) or conversions (back end eCPA) against the performance metrics or ROI goals.
- Event Targeting - Hourly, Daily or Weekly impression delivery limits capped... This is before or after an event to guarantee users’ awareness and corresponding campaigns’ budget spread out over the preferred time period.
7. Miscellaneous Info:
- We accept third party tags from all major ad-serving systems in the industry.
- There is no minimum spending as such but we strongly recommend a significant volume booking to allow optimization have its room to make every campaign work. We believe every single client has specific requirement and objective to achieve hence our Account Managers work on specific media plan and proposals for you.
- Huge volume available on both RON and ROC channels
- Vertical specific traffic segmentation done for Advertisers
- Third generation Ad-serving technology
- Adhoc reporting
- Auto Optimization
- Post Click / Post impression tracking
- Targeting – Browser/Browser Language/Keyword/URL/GEO-State
- Month/Week/Day - Parting